CREATIVITY IS WHAT SETS A BUSINESS APART.
We seek out and select opportunities in markets where success depends on identity, creativity and quality of execution, not on price, scale or technology alone. We look for businesses with a clear point of view and the discipline to express it consistently through what they offer, how they operate and the experience they create.
POTENTIAL COMES FIRST. VALUE IS BUILT OVER TIME.
We bring capital, entrepreneurial know-how and an operator’s perspective. We work alongside leaders to shape key decisions and strengthen the organization for growth. We connect them with the right people and opportunities, share proven practices and simplify financial, legal and administrative processes.
New Set & Beyond is an entrepreneurial and investment group founded by French entrepreneurs. We invest in two ways: by creating new businesses or by acquiring young companies.
Our interests span digitally native consumer brands, asset-light B2B or B2C services, and subscription-based models. Areas of particular interest include beauty and wellbeing, play and collectibles, AI-powered businesses, and contemporary French Living.